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Case study summary
PERS - Personal emergency response system
TYPE
Concept project
METHOD
Business analysis, Competitive analysis, Interviews and surveys Affinity mapping, Journey map, Feature prioritisation matrix, wireframing, prototyping
TEAM
3 team member
DURATION
2- week design sprint
TOOLS
Pen & paper, Figma, Miro
MY ROLE
UX designer
Problem
HMW implement a practice/policy which is easy to follow by employees to solve the regular reach/communication issues between services and subscribers and the product users.
Process
Business Analysis
The company was only reaching out to employees during an emergency or indicent. There were no monthly or weekly updates about users to their family members.
Competitive Analysis
Competitors were regularly checking on the users and their family members through their mobile app and products.
Customer
Analysis
Surveys, interviews and affinity mapping showed that the Subscribers want regular updates on their loved ones so they can take precaution or be preactive.
Service Analysis
Looking into service showed the need for a mobile app to update family members regularly. They can also make weekly calls to all the product users.
Prototype
We are building the interface of our current design, which has features of real-time tracing and reminders through the app.
Recommendations
1. First & foremost, change in the policy to be implemented where a weekly touch base with a client is mandatory.
2. Develop a hybrid mobile app for easier access to subscribers and improve online presence.
Reflection
Create win-win scenario
Keep in mind the feasibility and viability from the business side when designing for users.
Build Archetypes, not personas.
Don’t worry about age, demography, and location but focus on the user’s goal, behaviour, needs, and motivations.
You are not the user
Try to keep your bias at bay. You are not making the changes to satisfy your ideas.
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